While classes for the spring 2020 semester formally start January 6, you can sign up for online classes anytime during the semester.
Course description:
This course provides an introduction to social media marketing. You’ll learn what social media marketing entails, including the history and relationship to traditional marketing and media. You will gain knowledge different about the social media channels that exist and how to use them to promote or sell products or services. You’ll learn how to select social media channels that fit a business or enterprise's needs, set goals and success metrics, measure and use analytics, and determine and reach target audiences.
Course learning outcomes:
By the end of this course, you will be able to:
- Identify traditional, digital, and social media marketing
- Explain how to become certified as a Digital Marketing Associate
- Describe the major social media platforms, how they function, and what role they play in marketing
- Create SMART goals and identify Key Performance Indicators (KPIs)
- Define your target audience and their customer needs
- Choose the right social media platforms for your audience and create a social media strategy or plan
Course pre-requisites:
- Teacher: John Fisher